Ramon Vela
Ramon provides more marketing information, especially created for the IT VAR industry but also applies to everyone who wants to improve their sales. Stay up-to-date at StreetSmartVAR.com and while you're there, don't forget to sign up for Ramon's popular, no-cost online marketing course!
Articles by this Author
VAR Letter to Manufacturers - Please Change Your Marketing Guidelines
- By Ramon Vela
- Published 10/14/2008
- Consumer Electronics
- Unrated
If your originally flawed product has given a negative impression to our prospect, we VAR's need to rebuild their trust in you - by not mentioning you, at first.
Resiliency Is An Entrepreneur's Main Ingredient
- By Ramon Vela
- Published 09/5/2008
- Consumer Electronics
- Unrated
In sales, one's character traits and one's expectation of success is the base, the foundation element upon which secondary things like sales skills and techniques are layered.
Are You Biased With Your IT and VAR Services?
- By Ramon Vela
- Published 09/5/2008
- Consumer Electronics
- Unrated
Comprehensive and unbiased product line information is what buyers are wanting in the IT and technology industry. They want to make buying decisions from a full deck of options. Do you provide that?
Are You Boring Your Customers? Well, Don't!
- By Ramon Vela
- Published 09/5/2008
- Consumer Electronics
- Unrated
Sales pitches can numb a prospective buyer when they are jammed with technology terms, rather than identifying the buyer's needs and concerns. Sales is about relationships and humans, not only facts.
The Power of a Strong, Well-Written Headline
- By Ramon Vela
- Published 09/5/2008
- Consumer Electronics
- Unrated
When free to use our own creative marketing, as a VAR (Value-added Reseller) we achieve far better results than when we must use our vendor's marketing mandates.
Entrepreneurs - Fight vs. Flight In Getting Sales
- By Ramon Vela
- Published 09/5/2008
- Consumer Electronics
- Unrated
Regardless your education level, your mental strength to choose fight versus flight in business is your strongest tool.
"Trusted Advisor" -- IT Services' Holy Grail
- By Ramon Vela
- Published 08/29/2008
- Consumer Electronics
- Unrated
Are you more concerned about your Need-to-Sell versus. your client's Need-to-Buy?
Powerful Landing Pages Don't Have To Be Difficult To Create
- By Ramon Vela
- Published 08/25/2008
- Consumer Electronics
- Unrated
When you direct people to your landing page from an ad or email, that page must be clear and easy to use. Don't lose them.
Turn Good News Into a Sales Pitch
- By Ramon Vela
- Published 08/24/2008
- Consumer Electronics
- Unrated
The increase in IT services employment reflects the continuing need by companies for outsourcers to manage corporate IT infrastructures.
Knowing Your Customer -- Questioning Power
- By Ramon Vela
- Published 08/22/2008
- Consumer Electronics
- Unrated
As market conditions change, it is important to understand the following questions you can simply ask your customers. These will help you understand how you need to change with the current market conditions.